Sale Banner

About Us


Our History

Rose Brothers Furniture was founded by Travis Rose in 1953 after completion of his service in the U.S. Navy. The original location was a mere 1350 square foot rental building on New Bridge Street in downtown Jacksonville, NC. Where he sold "anything I could get my hands on". He sold new and used furniture and his first line of bedding was from the Sealy© Mattress Co.
In 1956, Travis Rose moved his business to Lejeune Blvd. into an "air conditioned" 10,000 square foot building, which had formerly been a bowling alley.
In 1959, this building burned to the ground, and he moved into a temporary location. By 1961, Mr. Rose purchased a 15,000 square foot building and added 25,000 more square feet as time went by. Over the years, the Company has grown to three retail showrooms with a quarter million square feet of showroom space with furniture and bedding on display. Mr. Rose has taken much pride in being a part of the community and building a large family business with second and third generations now working in the furniture business.


Our Mission

We will provide a world class selection of home furnishings for your lifestyle and a well trained group of employees who will meet or exceed your expectations every time.


Our Values

Associates - We want to create a work environment that is safe and pleasant for associates; where a diverse workforce is respected, appreciated, properly trained and managed, well rewarded, and shares in the success of the organization.

Customers - We want our customers to enjoy their experiences with Rose Brothers Furniture. We want them to find excellent quality and value no matter their budget, and our service to meet or exceed their fair expectations.

Suppliers - We want our suppliers to be our partners; serving our Customers with excellence in quality, value, and timely deliveries creating a successful business partnership.

Community - We want to be an important asset to our community with a strong level of involvement and support for the good work that needs to be done.


The Rose Advantage

Rose Brothers Furniture is committed to offering our customers the very best. Our large selection, low prices, satisfaction guarantees, free interior decorating services, and same-day delivery have made Rose Brothers the best choice for purchasing your home furnishings.