About Rose Brothers Furniture

Rose Brothers Furniture, offers world-class home furnishings at exceptional values, in beautiful showrooms where the focus is on Customer Care and you are treated with courtesy by our friendly, professional staff.
Read about our Mission, Vision & Values.

Company History - Learn how Rose Brother's Furniture has been serving our area and growing successfully since 1953!

The Rose Advantage - Learn about Selection, Price and other Benefits of shopping with the Rose Advantage.

Our Guarantees - See why buying from Rose Brothers Furniture offers you satisfaction and security. Our Price and Satisfaction Guarantees ensure you are pleased with your purchase.

Showroom Locations - We make buying furniture a pleasure. Browse through our showrooms with one of our friendly, trained sales associates.

Contact Us - Getting in touch with us has never been easier. Email us your questions or concerns and we'll respond quickly.

Careers - Learn how to make a great member of the Rose Brothers Team.

Mission, Vision & Values

Our Vision

To be the Ultimate Furniture Store.

Our Mission

We Will Provide A World Class Selection Of Home Furnishings for Your Lifestyle And A Well Trained Group Of Employees Who Will Meet Or Exceed Your Expectations Every Time.

Our Values

Associates - We want to create work environment that is safe and pleasant for associates; where a diverse workforce is respected, appreciated, properly trained and managed, well rewarded, and shares in the success of the organization.

Customers - We want our customers to enjoy their experiences with Rose Brothers Furniture. We want them to find excellent quality and value no matter their budget, and our service to meet or exceed their fair expectations.

Suppliers - We want our suppliers to be our partners; serving our Customers with excellence in quality, value, and timely deliveries creating a successful business partnership.

Community - We want to be an important asset to our community with a strong level of involvement and support for the good work that needs to be done.

Our History

Rose Brothers Furniture was founded by Travis Rose in 1953 after completion of his service in the U.S. Navy. The original location was a mere 1350 square foot rental building on New Bridge Street in downtown Jacksonville, NC. Where he sold "anything I could get my hands on." He sold new and used furniture and his first line of bedding was from the Sealy Mattress Co.

In 1956, Travis Rose moved his business to Lejeune Blvd. into an "air conditioned" 10,000 square foot building, which had formerly been a bowling alley.

In 1959, this building burned to the ground, and he moved into a temporary location. By 1961, Mr. Rose purchased a 15,000 square foot building and added 25,000 more square feet as time went by.

Over the years, the Company has grown to six retail showrooms with a quarter million square feet of showroom space with furniture and bedding on display. Mr. Rose has taken much pride in being a part of the community and building a large family business with second and third generations now working in the furniture business.

The Rose Advantage

Rose Brothers Furniture is committed to offering our customers the very best. Our large selection, low prices, satisfaction guarantees, free interior decorating services, and same-day delivery have made Rose Brothers the best choice for purchasing your home furnishings.

Why shop Rose Brothers Furniture?

Today’s options for finding furniture are more varied than ever before… browse traditional stores, surf the Internet, order by phone, or even by catalog. Unfortunately, what can be a convenience today can turn into a headache tomorrow. But Rose Brothers provides the long-term service and care you expect and deserve, ensuring quality and satisfaction.


Rose Brothers Furniture has over 250,000 square feet of combined showroom floor space. Our customers view quality, brand name furniture like Broyhill, La-Z-Boy, Kincaid, Bob Timberlake, Lexington and others in comfortable settings. We bring you global choices from all the major furniture markets.

In addition to living rooms, dining rooms and bedrooms, we feature trusted names in bedding, like Sealy, Serta, and our own Rose Brothers Brand. You'll find home entertainment and home office selections. Our showrooms typically offer the largest selection in each of their regions.


Our large size and respected reputation of over 57 years gives Rose Brothers Furniture tremendous buying power. We are committed to providing the lowest price and best total value on the quality furniture we sell.

Trained Professionals

Our Professional Sales Team are informed, current and conscientious. They remain qualified and prepared to serve you by participating in ongoing training each year. At Rose Brothers, every employee understands that customer satisfaction is our highest priority.


Each day for over half a century, Rose Brothers Furniture has worked hard to make our personnel, showrooms, merchandise, services, and company the unsurpassed best in our area. We believe it's important to offer our customers quality home furnishings at affordable prices. We want your shopping experience with Rose Brothers to be one that is comfortable, satisfying and enjoyable.

Our Guarantees

Lowest Price Guarantee

We guarantee that you cannot make an identical furniture purchase, with comparable services, for a lower price anywhere in our market area for 30 days from date of purchase. If you do, Rose Brothers will refund or credit the difference. This is just another way we honor our relationship with our customers.

The Rose Brothers Satisfaction Guarantee

The Rose Brothers guarantee covers all manufacturer defects and any delivery or handling related damages. Just notify us within five days of delivery to eliminate any misunderstanding. While in-home mishaps can cause scratches and tears that do not fall under our "Guarantee of Satisfaction", our service department will be happy to advise you on how best to handle these problems. In addition, out-of-warranty service is also available for a nominal rate.

Most manufacturers do not give a warranty on their fabrics, but Rose Brothers will investigate any fabric-related problems for the first year.


Rose Brothers Furniture is always seeking hard-working and highly motivated employees with a desire to work in the home furnishings industry. Positions include Sales, Clerical, Warehouse, and Delivery with locations in Jacksonville and Wilmington, North Carolina.

We offer competitive pay and great benefits including:

  • Generous Employee Discount
  • Profit Sharing
  • Paid Leave
  • Medical Insurance
  • Dental Insurance
  • Life Insurance

If you think you would make a great member of the Rose Brothers Team then take the first step and email your resume to: info@rosebrothersfurniture.com

Locations & Directions

233 Bell Fork Road
Jacksonville, NC 28540
Phone: (910) 455-4300

Furniture Express
2103 Lejeune Boulevard
Jacksonville, NC 28546
Phone: (910) 353-1744

421 South College Road
Wilmington, NC 28403
Phone: (910) 791-1110